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So your work environment leaves something to be desired, your boss might not think that top of the line internet is a must and you’re perpetually annoyed by the streaky print quality that you have to take to your sales presentation. Hi, we get you, and we want to help. Here is what you need to know to have a love-love relationship with your multifunctional printer in the fast paced world of sales.
Sales Person Tool Kit
First of all, we know a little bit about the world of sales ourselves (it is an important part of our any business.) So how do you cope with out of date tech when you are working so hard to keep your sales portfolios slick. Well, we simply think that you don’t. Looks matter and in this world of marketing and sales, the salesperson has a big job that they perform solo in the field.
The most interesting thing here is that you are likely framing your profession as more of a problem solver, good on you, that is the right side of the playing field. People are coming to you to solve a problem, alleviate a pain in their experience… you want to have the answers prepared and ready to be delivered. If you are the informed and ready sales person, you want materials to match. You need a beautiful pieces of marketing material that align with the polished exterior you present to your prospects. Cohesion in branding extends to you, and you need the visual support materials to demonstrate why what you have to offer is worth considering.
Making the Case for an Innovative Decision
So how do you go about explaining to your boss that a new innovation should hit the consideration list? Well, break it down into numbers. If you are running an old machine you are inevitably looking at a higher cost per print, plus the cost of service and probably the expense of additional energy that is not only hitting the wallet but also impacting th sustainability of the operation. In the past 15 years, office equipment technology operating costs have decreased dramatically via support contracts with the move from analog to digital machines.
Analog black and white operating costs were between $0.02 to $0.025 per copy – hardly a budget friendly numbers. Here are some numbers to think about:
- The average employee prints 10,000 pages per year ($200 – $250)
- The average employee wastes 6 pages per day, that’s 1,410 wasted pages per year ($28.20 – $352.50)
Now multiply those numbers by how many employees are in your office.
After advancements in the toner manufacturing process and advancements in fusing technology (now there is less heat which means less wear and fewer malfunctions), black and white operating costs are more volume dependent and can range from $0.015 to under $0.01 per print. With the numbers from above in mind, that means:
- At 10,000 prints per employee per year, that’s less than $100 – $150
- Only $14.10 – $21.15 being wasted annually
That’s a pretty dramatic difference in the cost of printing alone. Now imagine how the cost of ownership scales from there!
When it comes to energy consumption, consider a few things:
- Amount of time to warm up
- Average daily run-time (some copiers are left on 24/7 as their ideal operation time… yikes!)
- Amount of energy consumption per hour
Now finally, lets consider the number of devices that you are replacing with one machine. Older copiers require a lot of additional machinery around them to run an office. In 2014, the multifuntional printer takes care of most of your office tech with one compact machine. A typical MFP includes:
- Printer
- Copier
- Scanner
- Fax
- Collator
When you consider the implications of all of that office tech and the cost of operating each, suddenly the cost of an MFP starts to feel more reasonable. You no longer require the extra baggage at each workstation, your team can interface with apps, you can send things to print and have them ready for pick-up when you swing by the office.
Life just gets easier. Your job gets more enjoyable and you eliminate an unnecessary source of stress in your professional life.
