Estimated reading time: 3 minutes
Printing costs are one of the most talked about topics in the office equipment and supply industry. There are many creative ways to save money on printing costs, especially if you are a small to medium size business. It’s becoming easier and easier to save on commercial printing costs because of adaptive new technology.
Just because it is tradition to print flyers and posters for your sales and marketing needs, doesn’t mean it’s still the best way to do business. Technology has provided us with great alternatives to get our sales and marketing tactics across without spending a ton of money at your commercial printer.
Bring your IPad with you to meetings
Heading off to a sales meeting? Why not let your tablet act as the brochure or document that sells your services? Tablets allow your users to delve further with interactivity and zoom features. You can dig deeper to show off your website, customer reviews and the list goes on.
Use email to send print ready PDF’s
Instead of jumping the gun and printing thousands of copies of a sales and marketing document, why not just email a print ready PDF to your client or customer? Email afterall, is the number one form of business communication. You can also have these PDF’s uploaded to your website, to make it easy for customers and clients to find and download. This is also a great tactic to use for invoicing your clients, save money on printing and mailing.
Invest in a high quality office printer
If you ever find that your office is printing brochures, portfolios or sales sheets in bulk, just to end up throwing them out when new work is designed, you should invest in a high quality printer. Print technology can handle a wide range of media and diverse materials. If you invest in the printer then you would be able to print your marketing and sales documents on an, as needed basis.
Use a projector for presentations
Projectors are a great presentation solution that allow you to use digital images to get your point across instead of relying physical documents. There are now a wide range of affordable presentation solutions, Epson and Panasonic make some of the best projectors on the market. You should also consider combining some of our tips above during presentations. Encourage customers and clients to bring their tablets and laptops to your presentation, so that they can follow along with the slides through a previously emailed PDF.
We realize that there will be many times when you will have to use a commercial printer, but if you apply some of these creative solutions, your printing costs will decrease. Brock OA specializes in providing office automation equipment to small, medium and large size businesses in Niagara and Hamilton. If you are looking for new office equipment, use our guide to make sure that you’re buying smart.
